A one-page website is enough if you offer a handful of services and want people to call or email you. Choose five pages if you need to explain several services, want a blog, or want to show up on Google for several different searches.
What a one-page website is
A one-page website puts everything on a single, scrolling page: who you are, what you do, why people should choose you and how to get in touch. Visitors don’t need menus; they scroll and call.
It works especially well on phones, which is where most people will find you. It’s quicker to build, so it costs less and goes live sooner.
When one page is enough
- You offer one main service, or a few closely related ones.
- Most of your work comes from people calling or messaging you.
- You work in one area and want local customers to find you.
- You’re starting out and want to be online quickly.
Typical examples: an electrician, a mobile hairdresser, a cleaner, a café, a new consultant.
When you need more pages
- You offer several distinct services, each with its own customers.
- You want to show up on Google for different searches (for example “heat pump installation” and “switchboard upgrade”).
- You want a blog to answer customers’ questions.
- Your clients research carefully before calling, like with builders, accountants or health practitioners.
Google shows pages, not websites. A page dedicated to one service has a better chance of appearing for searches about that service than a single page that mentions everything.
How five pages are usually split
| Page | What it does |
|---|---|
| Home | What you do, who for and why choose you |
| Services | Each service explained clearly |
| About | Who’s behind the business; builds trust |
| Blog | Answers to common questions; brings in searches |
| Contact | Form, phone, hours and location |
Starting small and growing later
You don’t have to decide forever. If your one-page website is built on a proper platform like WordPress, you can add pages later without starting again. Ask your web designer how they price extra pages before you begin.
At Upfront Sites, the one-page website and the business website are built the same way, so moving up later only costs the difference we quote you.
See what’s included in each, side by side.
Frequently asked questions
Is a one-page website bad for SEO?
No. It can rank well for your main service and your area. It’s harder to rank for many different searches with one page, which is when more pages help.
Can a one-page website have a blog?
Not really: a blog needs its own pages. If you want to publish articles, choose a website with a blog.
How many pages does a small business need?
Most small service businesses do well with four to six pages: home, services, about, blog and contact.
